CHARLOTTE, N.C., September 08, 2011 — BRITAX, with its Head Safety Technology, remains at the forefront of car seat safety innovation. Building on its commitment to child passenger safety (CPS), BRITAX is partnering with Safe Kids USA, actress/CPS technician Ali Landry and Spokesmoms.com to spread awareness of child passenger safety.
BRITAX, Safe Kids, Landry and Spokesmoms plan to educate parents about both the importance of child safety seats and the best practices for car seat use leading up to Child Passenger Safety Week, September 18 – 24, 2011. The public service effort includes press interviews with CPS Technician Ali Landry and the celebrity Red CARpet event, presented by Spokesmoms.com, in which celebrity parents drive national awareness for child passenger safety. Through their combined initiatives, parents will be reminded that head injuries are not only the most frequent injuries that occur during front and side impact crashes, but also the leading cause of vehicle crash-related deaths for children up to 12 years old (source: Child Injury Led Design and the Children’s Hospital of Philadelphia 2010). At the Red CARpet event, Landry and other celebrities will be signing select Next Generation convertible car seats that will be given to lucky winners of our sweepstakes on September 30th.
To further support our commitment to safety, BRITAX will make a contribution to Safe Kids USA for every birthday wish made to our Next Generation car seats by our BRITAX Facebook fans September 18th – 24th. Visit facebook.com/britax to learn more. Finally, BRITAX will also kick off a monthly convertible car seat sweepstakes from September through December, 2011; visit www.BritaxUSA.com/HeadSafety/Gallery for complete details.
BRITAX is well-known for its revolutionary head safety technologies that reduce head excursion on impact and offer the most advanced protection to children. These include:
• A re-engineered lower center of gravity that allows the child to sit lower and creates stability in the event of a crash.
• Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
• BRITAX SafeCell Technology™ with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
• Energy-Absorbing Versa-Tether® with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child.
For more information about BRITAX Head Safety Technologies, visit www.BritaxUSA.com, or connect with BRITAX on Twitter or Facebook.
About BRITAX Child Safety Inc.
BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.
Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible. The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds). The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.
The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability. With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.
Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent. The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips. BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds).
BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.BritaxUSA.com.
About Safe Kids USA
Safe Kids USA is part of Safe Kids Worldwide, a global network of organizations whose mission is to prevent unintentional childhood injury, the leading cause of death and disability to children ages 1 to 14. More than 600 coalitions and chapters across the U.S. and 19 member countries across the globe bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families. For more information visit www.safekids.org.
About Spokesmoms.com
Spokesmoms, Inc. is an intuitive product review platform whose aim is to promote and aggregate the fragmented voices of mom opinions and reviews for juvenile products. Spokesmoms rewards moms for posted reviews, rating reviews, links moms with like-minded reviews, simplifies their quest for the best products and makes recommendations based on their personality and needs.
In addition, Spokesmoms facilitates the communication between juvenile product Manufacturers and their clients – the moms! Spokesmoms offers Manufacturers ways to syndicate current social media content, promote brand viability to target audiences, request surveys of new products and ideas and showcase mom reviews on multiple websites.
Founded by Ali Landry and her passionate partners, Spokesmoms will continue to strive to connect brands, causes and moms together. The power of one voice is incredible when united with many. For more information visit www.spokesmoms.com.
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