CHARLOTTE, N.C., April 16, 2012 — BRITAX plays a role in the upcoming Lionsgate movie “What to Expect When You’re Expecting,” in theaters everywhere on May 18th, 2012, and the company is celebrating its Hollywood debut with a tour and sweepstakes. Join the party as the BRITAX Expect Greatness Tour travels from city to city, in specially branded BRITAX and “What To Expect When You’re Expecting” mini-vans. The tour offers great giveaways, great discounts, great parent education and of course, the great quality of BRITAX. There is also an online promotion for those who can’t join the tour in person.
Expectant parents are urged to forget the ice cream and pickles and new parents are invited to run around with their toddlers at one of 40 tour events this May (http://www.britaxusa.com/expectgreatness/tour), surrounding the release of the film. There, parents can touch, feel and buy great products and play fun games to win big prizes. For example, spin the Wheel-of-BRITAX or weave through the stroller obstacle course for the chance to win a BRITAX stroller, BOB stroller, car seat, baby carrier, accessory or a ticket to the movie. Winners take home product and bragging rights. All attendees are victors, though, as there will be product-savings at each location.
Not located near an Expect Greatness Tour stop? That’s okay; BRITAX is hosting an online sweepstakes, starting April 16th where participants could win one of 45 prize packages totaling more than $25,000. Fans are asked to visit www.BritaxExpectGreatness.com or www.Facebook.com/Britax to enter. Each week, winners will be chosen at random. During the week of May 21st, two grand-prize winners will each win a prize package worth over $4,000 in BRITAX gear and cash! Don’t miss out on your chance to win.
About BRITAX Child Safety Inc.
BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.
In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.
BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.BRITAXusa.com.
About What To Expect When You’re Expecting
Inspired by the perennial New York Times bestseller of the same name and the first book in a series that has sold over 32 million copies worldwide, WHAT TO EXPECT WHEN YOU’RE EXPECTING is a hilarious and heartfelt big screen comedy about five couples whose intertwined lives are turned upside down by the challenges of impending parenthood.
Over the moon about starting a family, TV fitness guru Jules and dance show star Evan find that their high-octane celebrity lives don’t stand a chance against the surprise demands of pregnancy. Baby-crazy author and advocate Wendy gets a taste of her own militant mommy advice when pregnancy hormones ravage her body; while Wendy’s husband, Gary, struggles not to be outdone by his competitive alpha-Dad, who’s expecting twins with his much younger trophy wife, Skyler. Photographer Holly is prepared to travel the globe to adopt a child, but her husband Alex isn’t so sure, and tries to quiet his panic by attending a “dudes” support group, where new fathers get to tell it like it really is. And rival food truck chefs Rosie and Marco’s surprise hook-up results in an unexpected quandary: what to do when your first child comes before your first date?
A kaleidoscopic comedy as universal as it is unpredictable, WHAT TO EXPECT WHEN YOU’RE EXPECTING finds humor and uplift in all the unexpected trials and triumphs of welcoming a child into the world. The film stars Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chace Crawford, Brooklyn Decker, Ben Falcone, Anna Kendrick, Matthew Morrison, Dennis Quaid, Chris Rock, Rodrigo Santoro, Joe Manganiello, Rob Huebel, Tom Lennon and Amir Talai. The film is directed by Kirk Jones, written by Shauna Cross and Heather Hach and inspired by the book “What To Expect When You’re Expecting” by Heidi Murkoff. Lionsgate presents in association with Alcon Entertainment, a Phoenix Pictures production / a Lionsgate production of a Kirk Jones film.