Baby News Logo

CHARLOTTE, N.C., April 16, 2012 — BRITAX plays a role in the upcoming Lionsgate movie “What to Expect When You’re Expecting,” in theaters everywhere on May 18th, 2012, and the company is celebrating its Hollywood debut with a tour and sweepstakes.  Join the party as the BRITAX Expect Greatness Tour travels from city to city, in specially branded BRITAX and “What To Expect When You’re Expecting” mini-vans.  The tour offers great giveaways, great discounts, great parent education and of course, the great quality of BRITAX.  There is also an online promotion for those who can’t join the tour in person.

Expectant parents are urged to forget the ice cream and pickles and new parents are invited to run around with their toddlers at one of 40 tour events this May (http://www.britaxusa.com/expectgreatness/tour), surrounding the release of the film.  There, parents can touch, feel and buy great products and play fun games to win big prizes.  For example, spin the Wheel-of-BRITAX or weave through the stroller obstacle course for the chance to win a BRITAX stroller, BOB stroller, car seat, baby carrier, accessory or a ticket to the movie.    Winners take home product and bragging rights.  All attendees are victors, though, as there will be product-savings at each location.

Not located near an Expect Greatness Tour stop?  That’s okay; BRITAX is hosting an online sweepstakes, starting April 16th where participants could win one of 45 prize packages totaling more than $25,000.   Fans are asked to visit www.BritaxExpectGreatness.com or www.Facebook.com/Britax to enter.  Each week, winners will be chosen at random.  During the week of May 21st, two grand-prize winners will each win a prize package worth over $4,000 in BRITAX gear and cash! Don’t miss out on your chance to win.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BRITAXusa.com.

About What To Expect When You’re Expecting

Inspired by the perennial New York Times bestseller of the same name and the first book in a series that has sold over 32 million copies worldwide, WHAT TO EXPECT WHEN YOU’RE EXPECTING is a hilarious and heartfelt big screen comedy about five couples whose intertwined lives are turned upside down by the challenges of impending parenthood.

Over the moon about starting a family, TV fitness guru Jules and dance show star Evan find that their high-octane celebrity lives don’t stand a chance against the surprise demands of pregnancy. Baby-crazy author and advocate Wendy gets a taste of her own militant mommy advice when pregnancy hormones ravage her body; while Wendy’s husband, Gary, struggles not to be outdone by his competitive alpha-Dad, who’s expecting twins with his much younger trophy wife, Skyler.  Photographer Holly is prepared to travel the globe to adopt a child, but her husband Alex isn’t so sure, and tries to quiet his panic by attending a “dudes” support group, where new fathers get to tell it like it really is.  And rival food truck chefs Rosie and Marco’s surprise hook-up results in an unexpected quandary: what to do when your first child comes before your first date?

A kaleidoscopic comedy as universal as it is unpredictable, WHAT TO EXPECT WHEN YOU’RE EXPECTING finds humor and uplift in all the unexpected trials and triumphs of welcoming a child into the world.   The film stars Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chace Crawford, Brooklyn Decker, Ben Falcone, Anna Kendrick, Matthew Morrison, Dennis Quaid, Chris Rock, Rodrigo Santoro, Joe Manganiello, Rob Huebel, Tom Lennon and Amir Talai. The film is directed by Kirk Jones, written by Shauna Cross and Heather Hach and inspired by the book “What To Expect When You’re Expecting” by Heidi Murkoff.   Lionsgate presents in association with Alcon Entertainment, a Phoenix Pictures production / a Lionsgate production of a Kirk Jones film.

Earn a free BOULEVARD 70 convertible car seat with purchase or receipt of five approved BRITAX or BOB items

CHARLOTTE, N.C., April 2, 2012 — New and expectant parents may earn an extra registry gift from BRITAX Child Safety, Inc. — a BRITAX BOULEVARD 70 Convertible Car Seat (MSRP: $319.99).

Starting April 2, parents can receive a free car seat when they buy one designated BRITAX or BOB item from each of five baby gear categories on the BRITAX New Parent Checklist.  Proof of purchase is required. Categories include: strollers, car seats, baby carriers, large accessories and small accessories.  The full checklist is available online and in the BRITAX Registry Rewards brochure at participating retailers.

“New parents have many decisions to make,” said Jackie Gyoerkoe, Vice President of Marketing.  “By using our New Parent Checklist, caregivers can easily register for, or purchase a variety of, our products that keep their children safe.  The reward is a premium convertible car seat that grows with their baby all the way to 70 pounds.”

To participate, consumers must mail in the 5 UPC barcodes, found on each new product purchase, and a completed redemption form.  The redemption form can be found in-store or online at http://www.britaxusa.com/registryrewards.

The BRITAX BOULEVARD® 70 achieves revolutionary head safety through the use of BRITAX SafeCell Technology™, integrated steel bars and energy-absorbing Versa-Tether®.  These safety features work together to minimize the forward movement of a child’s head during a crash. It also features BRITAX proprietary HUGS™ and True Side Impact Protection®. The BOULEVARD 70 offers a five-point, no-rethread harness, a quick-adjust head restraint and harness and multiple buckle and recline adjustments. The BOULEVARD 70 accommodates children between 5 and 40 pounds rear facing, and up to 70 pounds forward facing.

The BOULEVARD 70 is available in a variety of fashions with a suggested retail price of $319.99. To learn more about the program and set up a participant profile, parents should visit BRITAXRegistryRewards.com. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

For more information on where to register go to www.babynews.com and select a store nearest you to look for the Registry Rewards Tab.

FOR IMMEDIATE RELEASE
March 22, 2012
Release #12-136
Firm’s Recall Hotline: (866) 762-3212
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908

Safety 1st Cabinet Locks Recalled Due to Lock Failure; Children Can Gain Unintended Access to Dangerous Items

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of product: Push ‘N Snap Cabinet Locks

Units: About 900,000

Importer: Dorel Juvenile Group (DJG) Inc., of Columbus, Ind.

Hazard: Young children can disengage the cabinet locks, allowing access to cabinet contents and posing the risk of injury, due to dangerous or unsafe items.

Incidents/Injuries: DJG has received 200 reports of locks that did not adequately secure the cabinet, including reports of damaged locks. Of the reported incidents, the firm is aware of 140 children between the ages of 9 months and 5 years who were able to disengage the locks and gain access to the cabinet’s contents. In three of the reported incidents, the children who gained access swallowed or handled dishwashing detergent, window cleaner or oven cleaner, and were treated, observed and released from emergency treatment centers.

Description: This recall involves Safety 1st Push ‘N Snap cabinet locks with model numbers 48391 and 48442. The model numbers are printed on the back of the product and on packaging. The locks are used to secure cabinets with two straps that wrap around the knobs or handles on a cabinet door. When the product is in the “lock” position, a green triangle is shown through a window on the device. The Safety 1st logo is embossed on the front of the lock. Locks manufactured between January 2004 and November 2010 are included in the recall. The date of manufacture is embossed on the back. The arrow on the date wheel points to the month and the numbers of either side of arrow represent the year of manufacture.

Sold at: Bed Bath & Beyond, and other retail stores nationwide and online at Amazon.com from January 2004 through February 2012 for between $2 and $4.

Manufactured in: China

Remedy: Consumers should immediately remove the recalled locks from cabinets and contact DJG for a free replacement Push ‘N Snap lock with model numbers HS158 or HS159. When removing the recalled locks, consumers are urged to immediately store dangerous items out of reach of children.

Consumer Contact: For additional information, contact DJG toll-free at (866) 762-3212 between 8 a.m. and 5 p.m. ET Monday through Friday or visit the firm’s website at www.djgusa.com

Picture of recalled Cabinet Lock package Picture of recalled Cabinet Lock date wheel

If the prospect of buying and installing a car seat has you feeling more than a bit overwhelmed, you’re in good company. Choosing a car seat is much more about safety than aesthetics like colors and cup holders.

We have developed a quick reference guide about car seat safety with the help of Mari Hodges, a Certified Child Safety Specialist at Baby’s & Kid’s 1st Furniture, a Baby Product Experts certified store in Houston, Texas, to help get you started.

Infant in car seat

Topics include:

  • Types and stages of child restraints
  • Which car seat is best or safest
  • When a child should move to the next stage
  • Best practices
  • Selecting a car seat
  • Getting professional assistance
  • Why this is so important
  • Links to other references
For a purchase this important, seek out the in-person assistance of a certified expert. The best place to find one is at your local independent retailer.
If you don’t know of a store near you, use the searchable Find-a-Store database at BabyProductExperts.com to locate one.

If your local store doesn’t have a certified expert, check to see if your community has a Safe Kids Coalition. If not, go to the National Highway Traffic Safety Administration (NHTSA) website, click on “Child Passenger Safety,” then “Seat Inspection Stations” to find a technician or an inspection station near you.

Posted by jacque sternquist from Baby Product Experts  © 2012 www.BabyProductExperts.com  on Wed, Mar 21, 2012 @ 04:04 PM

CHARLOTTE, N.C., March 19, 2012 — BRITAX introduced today its all-new, B-READY, http://www.britaxusa.com/strollers/2012-b-ready, stroller, a versatile and stylish modular stroller equipped with convenient, comfortable features to meet the needs of growing families.

The 2012 B-READY’s new design offers many updated features, including four recline positions on the top seat, with a new, more upright seated position and a deeper storage basket.  It also includes new, all-terrain, bump-absorbing, foam-filled rubber tires that ride like traditional pneumatic tires, yet never “go flat.” The B-READY accommodates baby from birth up to 55 pounds.

Like the popular original B-READY, the 2012 version accommodates growing families.  It easily converts into 14 configurations that can carry one or two children using any combination of the top seat, 2nd seat, bassinet and infant car seats (sold separately).  Thanks to the integrated CLICK & GO system, parents can alternate the top seat, bassinet and infant car seats without an additional purchase. BRITAX’s unique infant car seats are built to attach to BRITAX strollers right out of the box, allowing easy transfer of the infant car seat from stroller to the car.

“We listened to our customers and developed a stroller with new, improved features to help make parents’ lives a little easier,” said Jon McGuire, Director of Marketing at BRITAX.  “The newly designed B-READY offers non-inflatable tires, a more upright position, an even smoother ride; and provides more storage, among other things.  Parents can trust that, along with convenience, this stroller provides a safe and pleasant ride for their children.”

Parents also will enjoy the ease and convenience of the B-READY’s adjustable top handle with its molded grip and cup holder. An automatic chassis lock secures the frame in a folded position, with or without the second seat attached.  One-step, linked rear brakes with color-coded indicators confirm the stroller is locked in place, or ready to roll.

Available in five fashions, Navy, Black, Red, Silver and Twilight, the 2012 BRITAX B-READY (MSRP: $499.99) will be sold in independent and mass retailers in April.  Additional accessories are the 2nd Seat http://www.britaxusa.com/accessories/b-ready-second-seat (MSRP: $149.99), Bassinet http://www.britaxusa.com/accessories/stroller-bassinet (MSRP: $149.99), Stroller Organizer http://www.britaxusa.com/accessories/stroller-organizer ($29.99), Stroller Board http://www.britaxusa.com/accessories/stroller-board ($89.99), Infant Car Seat Adapter http://www.britaxusa.com/accessories/infant-car-seat-adapter-frame ($49.99), Full Rain Cover http://www.britaxusa.com/accessories/b-ready-full-rain-cover ($49.99), Lower Infant Car Seat Adapter http://www.britaxusa.com/accessories/b-ready-lower-infant-car-seat-adapter ($79.99) and UV Net http://www.britaxusa.com/accessories/uv-mosquito-net ($39.99) (sold separately). For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About Britax Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.britaxusa.com.

CHARLOTTE, N.C., March 20, 2012 – BRITAX adds a fun and practical new product to its growing stroller accessory line: the STROLLER BOARD http://www.britaxusa.com/accessories/stroller-board. Designed to fit most strollers, this accessory offers a ride-along option for older children and demonstrates BRITAX’s longstanding commitment to manufacture innovative and functional products.

Attachable to the back of most strollers with horizontal or vertical frames, the BRITAX STROLLER BOARD accommodates children up to 50 pounds for a safe, standing ride. The black STROLLER BOARD, 17 inches by 9 inches, is set on three wheels, each with independent suspension. It has adjustments for stroller width, mounting bracket height and positioning the board closer or further from the stroller depending on the child’s height. A storage strap holds the stroller board out of the way when not in use, while a quick-release design offers easy installation and removal.

The BRITAX STROLLER BOARD (MSRP: $89.99) will be available in independent and mass retailers in April. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About Britax Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.britaxusa.com.

Planning to travel for the holidays? Here’s a quick list of 8 things to consider. View the full article here.

Plan ahead.
Use lists and calendars to help you stay organized.
Start packing a week or two ahead of time.
Pack a carry-on bag for baby.
If flying, book early and try to get direct flights whenever possible.
Consider your baby’s schedule when flying.
Know the rules, especially for airline carry-ons.
Give yourself plenty of time.

Even under the best of circumstances, air travel can be stressful. Packing, arriving at the airport on time, getting through security, and dealing with flight delays can wear on you. Add a baby to the scenario, and it’s even more of a struggle. But proper preparation can ease the process for both you and your baby.
ADVANCE PREPARATION
The best approach for parents flying with infants is to start preparing early. The Transportation Security Administration (TSA) has strict rules for air travelers, especially those with babies and children, and many airlines tack on a few of their own.
Check with your carrier. It will make your trip much easier if you understand and follow the rules.
Choosing Your Flight
• Whether you are traveling alone or with children, you should prebook your flight as far in advance as possible. In addition to the cost savings, having seat assignments made and boarding passes printed off from your home computer before you leave will save lots of time and hassle when you reach the airport.
• It’s not easy getting through to airlines by phone these days, but it is a good idea to call the airline you plan to use and ask questions. The best airfares tend to be online, so do your research before you call. They may match the price for you, but be aware that some airlines charge a premium for booking by phone.
• Let the airline know you are traveling with an infant. They might offer a discount if you are purchasing an extra seat
for the baby. You will need to reserve a window seat and bring your own FAA-approved car seat for the baby.
(See “Packing” below.)
• Traveling with the baby on your lap? For safety reasons, we don’t recommend this option but, if you must, consider bringing along a comfortable baby sling for added comfort and security. Be sure to check with your airline carrier first, since some restrict using these in flight.
• Although it’s not all that common unless you are traveling internationally, you may still need a ticket for a baby you hold on your lap.
• Check to see if the airline will offer an infant luggage allowance. You’ll need it, especially if you are bringing along a stroller. Some airlines charge a pretty hefty fee for extra checked luggage.
• Consider your baby’s routine, and try to avoid connecting flights. If you are traveling internationally across time zones, you might also want to try to start adjusting your baby’s schedule slowly several days before you fly.
• You might want to check the on-time records of the airlines and flights you are considering through an online tool like FlightStats.com, which also offers great information about real-time airport and flight status.
• Don’t panic if you aren’t able to book your seats—or at least not the seats you want. Just plan to check in with the ticketing or gate agent at the airport when you get there.

Packing
• Start jotting down your packing list well in advance and count on making adjustments. Last minute packing leads to lots of stress and forgotten necessities.
• For items such as clothing, food and diapers, consider whether you will have access to laundry facilities and stores at your destination, as well as the length of your stay.
• If possible, leave those bulky items at home. Check into whether you can rent strollers at your destination, and ask about getting a playard or crib when you make your hotel reservation. One exception is the car seat. Because you can’t be assured of the quality and you can’t always tell whether a used or rental car seat may have been damaged or in an accident, you could be putting your baby’s safety at risk.
• Pack a small carry-on bag of essentials that will fit in front of your seat for easy access. Include diapers, wipes, a blanket, a change of clothes, food, and a plastic bag for trash and dirty diapers. Add some extras (especially diapers) in case of delays or cancellations, as well as a few first aid items.
• You will need to check your stroller, so bring a sturdy bag to protect it from the rest of the cargo. You can usually keep your stroller while in the airport if you want, but you may not have time to put it in its protective cover if you gate-check it. Consider checking it upon arrival at the airport and switching to a baby sling instead.
• If you are planning to use a car seat on the plane, it must be clearly labeled as FAA approved for air travel. Car seats can be cumbersome and difficult to install, and flight attendants are not allowed for liability reasons to help you. Be sure to carefully review your manufacturer’s instructions before the trip.
• If you haven’t purchased an extra ticket and the flight isn’t full, you may be allowed to take your FAA-approved car seat onboard and use it in a spare seat.
• Plan for yourself, too! Wear shoes that you can easily slip off and on at security and loose fitting, comfortable clothes. Bring a change of clothes in case the baby makes a mess, and pack some snacks like protein bars or fruit for a healthy pick-me-up.
AT THE AIRPORT
On average, it is recommended that you arrive at the airport at least 2 hours before check-in. Depending on the airport, weather, time of day, and other variables, the time it takes you to go through security can be much shorter—or longer.
Since you will be traveling with extra “gear,” do yourself a favor and give yourself the extra time. It will be much easier on you and the little one to wait awhile longer at the gate than get bogged down at security and risk missing your flight.
Checking In
Even if you printed your boarding passes at home, you will still need to check your bags. There are three ways to do this:
• Check them with a skycap, usually your quickest option. Many airports now charge a fee for this service or recommend a tip of $2 per checked item.
• See an agent at the ticket counter. Factor in time for potential lines. This is separate from the security check-in. This is a good option if you have last minute questions, and want to get or change your seat assignment. (You can also do this at the gate if you use the skycap or self-serve.)
• Self-serve kiosks. Although these are quick and convenient when traveling light, they can be the least attractive option for traveling with a baby, because you will still be responsible for taking your own check-in luggage to the x-ray area.
(continued on next page)
Essential Paperwork
• Make sure the baby is covered under your travel insurance.
• If you are traveling without the other parent, get written permission to do so. It’s also a good idea to carry a copy of the baby’s birth certificate or some other form of identification with you that proves you are the parent or
legal guardian.
• When traveling outside of the U.S., you will likely need a passport for the baby. This can be a time-consuming process, so apply several weeks in advance of your trip. Visit the
U.S. Department of State web site or check with your local post office on how to apply

If the link between parent and child is strong enough that kids can “catch” their parents’ stress, it may stand to reason that babies crave the physical connection that comes with a cuddle. It’s something that plenty of parents are more than happy to provide during the day but, when it comes to bedtime, the modern emphasis has been on teaching good sleep habits — and giving mom and dad a break.

Most sleep-deprived parents get to the point where they’re willing to try almost anything in order to get a good night’s rest. While some decry it as cruel, others have had success with the “cry it out” method — teaching babies to “self-soothe” by letting their nighttime crying go unanswered.

But is “crying it out” about establishing independence? Or is it just a way of making those early years easier for parents?

In an article published this week in Psychology Today, one researcher says that crying it out could be dangerous for children, leading to a lifetime of harm.

“A crying baby in our ancestral environment would have signaled predators to tasty morsels,” writes Darcia Narvaez, an Associate Professor of Psychology and Director of the Collaborative for Ethical Education at the University of Notre Dame. “So our evolved parenting practices alleviated baby distress and precluded crying except in emergencies.”

When babies are stressed, their bodies release the hormone cortisol, which can damage or even destroy neurons in their still-developing brains, researchers at Yale University and Harvard Medical School have found. That can lead to a higher incidence of ADHD, poor academic performance, and anti-social tendencies.

Human babies are hardwired for near-constant holding, breastfeeding, and having their other needs met quickly — the hallmarks of Attachment Parenting, Narvaez points out — in order for their brains to develop properly. Even Dr. Richard Ferber, whose sleep-training method is commonly called the Cry It Out Method, says that he never intended parents to completely ignore their babies nighttime tears.

“I’ve always believed that there are many solutions to sleep problems, and that every family and every child is unique,” he said in an interview with BabyTalk. “People want one easy solution, but there’s no such thing. I never encouraged parents to let their babies cry it out, but one of the many treatment styles I described in my book is gradual extinction, where you delay your response time to your baby’s wakings. I went to great pains in the second edition to clarify that that treatment is not appropriate for every sleep issue, of which there are many.”

What he does encourage is teaching children to soothe themselves during normal nighttime wakings. But many parents extend his advice to include all bedtime-related crying. That’s the type of crying it out sets kids up for stress-related problems, trust issues, anxiety disorders, reduced brain function, and a lack of independence, Narvaez writes. And since the problems are on a genetic level, they can’t necessarily be fixed later in life.

“In studies of rats with high or low nurturing mothers, there is a critical period for turning on genes that control anxiety for the rest of life,” Narvaez writes. “If in the first 10 days of life you have low nurturing rat mother (the equivalent of the first 6 months of life in a human), the gene never gets turned on and the rat is anxious towards new situations for the rest of its life, unless drugs are administered to alleviate the anxiety.”

Could a lack of nurturing explain our “Prozac Nation?” Narvaez points out that she’s witnessed the long-term physical effects of it firsthand.

“I was raised in a middle-class family with a depressed mother, harsh father and overall emotionally unsupportive environment — not unlike others raised in the USA,” she writes. “I have only recently realized from extensive reading about the effects of early parenting on body and brain development that I show the signs of undercare — poor memory (cortisol released during distress harms hippocampus development), irritable bowel and other poor vagal tone issues, and high social anxiety.”

The lack of nurturing, and the prevalence of parents who put their own needs in front of their kids’, may be to blame for the mental and physical health problems that are plaguing the United States now.

“If we want a strong country and people,” she writes, “we’ve got to pay attention to what children need for optimal development.”

By Lylah M. Alphonse, Senior Editor, Yahoo! Shine

Is Crying It Out Dabgerous for Kids

CHARLOTTE, N.C., November 2, 2011 — BRITAX today announced new fashion choices for its best-selling convertible car seat line with Side Impact Protection and True Side Impact Protection®. Nine new prints are being added to the line, which also offers Superior 360 Degree Protection with Revolutionary Head Safety Technology to dramatically reduce the risk of head injury.

The following car seat models will replace many of the current fashions with new styles, listed here:

Roundabout 55:
Gumdrop
Silver Lake

Boulevard 70:
Silver Birch
Zebra
Aztec

Marathon 70:
Chili Pepper
Azalea

Boulevard 70 CS:
Biscotti
Cowmooflage

Advocate 70 CS:
Zebra
Serene

Now available in new, funky prints, BRITAX’s convertible car seats are equipped with the same revolutionary head safety technology that lowers the child’s center of gravity, strengthens the child seat and manages crash energy.

Together, these features reduce head excursion and offer the most advanced protection to children. These include:
•    Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
•    BRITAX SafeCell Technology™ with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
•    Energy-Absorbing Versa-Tether® with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child.

The updated fashions are available on the following: Roundabout 55 (SRP: $199.99), Marathon 70 (SRP: $289.99), Boulevard 70 (SRP: $319.99), Boulevard 70 CS (SRP: $339.99) and Advocate 70 CS (SRP: $379.99). They will be introduced at independent and mass retailers between November 2011 and January 2012.

For more information about BRITAX visit www.BritaxUSA.com, Twitter or Facebook.

About Britax Child Safety Inc.

BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.

Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible.  The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds).  The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.

The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability.  With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.

Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent.   The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips.  BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds).

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BritaxUSA.com.

CHARLOTTE, N.C., Oct. 13, 2011 /PRNewswire/ — Four popular booster seats from BRITAX Child Safety Inc. — the FRONTIER® 85 SICT Combination Harness-2-Booster™ seat, the FRONTIER® 85 Combination Harness-2-Booster™ seat, the PARKWAY® SGL and the PARKWAY® SG belt-positioning booster seats — were given “best” and “good” ratings by the Insurance Institute for Highway Safety (IIHS) in a 2011 study released in October, 2011. The independent study tested how well various booster seats provide proper vehicle seatbelt positioning on a child.

(Photo: http://photos.prnewswire.com/prnh/20111013/CG86517)

The FRONTIER 85 SICT, FRONTIER 85 and PARKWAY SGL were among 31 booster seats to receive a “best bet” rating, and the PARKWAY SG was among five to earn a “good bet” rating. Researchers evaluated 62 boosters.

“At BRITAX, we encourage parents to keep their children safe in car seats as long as possible,” said Jon Chamberlain, president of BRITAX. “We work to develop car seats that can accommodate older, larger children while still offering the most advanced safety features. These favorable IIHS ratings for our entire line of BRITAX combination and booster seats reflect our long-standing commitment to keeping children safe.”

The BRITAX FRONTIER 85 SICT and FRONTIER 85 Combination Harness-2-Booster seats allow children who weigh up to 120 pounds to ride in booster mode. The booster seats accommodate older children and have unique features to help parents ensure a correct fit. Color-coded vehicle belt guides, arm rests and an option to add the SecureGuard™ accessory, help position the booster seats properly and safely secure the child. Additional features including Side Impact Cushion Technology® on the FRONTIER 85 SICT and True Side Impact Protection® on both the FRONTIER 85 SICT and FRONTIER 85 divert crash forces away from the child.

The BRITAX PARKWAY SGL and PARKWAY SG belt-positioning booster seats feature SecureGuard™, color-coded vehicle belt guides to indicate the path and positioning of the vehicle lap and shoulder seat belt, and arm rests to provide a secure fit and proper belt positioning. Both booster seats have True Side Impact Protection® which deflects crash forces away from the child. The PARKWAY SGL is equipped with the ISOFLEX Flexible Lower LATCH Connection System which secures the booster seat to the vehicle, prevents it from becoming a projectile when not in use, and stabilizes it during a crash.

All children whose weight or height is above the forward-facing limit for their car seat should use a belt-positioning booster seat until the vehicle seat belt fits properly, which is typically between 8 and 12 years of age, according to the American Academy of Pediatrics. Many states have age, height and weight requirements for the use of child restraints which can be found at the Governors Highway Safety Association website.

The Insurance Institute for Highway Safety is an independent, non-profit, scientific, and educational organization dedicated to reducing the losses — deaths, injuries and property damage — from crashes on the nation’s highways.

SOURCE BRITAX