BRITAX gives baby carriers, infant car seats and G3 car seat to audience —
CHARLOTTE, N.C., May 11, 2012 — The annual The Ellen DeGeneres Show Mother’s day extravaganza featured the best of the best in baby gear, including BRITAX car seats and baby carriers. The show’s host, Ellen DeGeneres, showcased the BRITAX Baby Carrier and B-SAFE® Infant Car Seat, and offered a first glance at one of BRITAX’s newest convertible car seats, the BOULEVARD® 70-G3. Audience members, all of whom were first-time expectant moms, took home the baby carriers as well as vouchers for the B-SAFE Infant Car Seat and the BRITAX BOULEVARD 70-G3.

Available online and in stores this July, the new BRITAX BOULEVARD 70-G3 includes enhanced signature BRITAX safety and convenience features. BRITAX G3 convertible car seats will be on every new mom’s must-have list.

New features include BRITAX HUGS™ with SafeCell Technology®. BRITAX HUGS Chest Pads attach to the car seat shell to ensure proper positioning and the SafeCells compress to manage energy and create resistance to the forward movement of a child in the event of a crash. A specially designed 2-point top tether and staged release webbing anchors the top of the car seat to the vehicle and slows forward movement, reducing crash forces. In addition, a new EZ-Buckle system keeps the buckle in a forward position to make boarding and removing a child faster and easier.

The G3 convertible car seats still include revolutionary head safety features, like SafeCell technology, and enhanced side impact protection that provide 360 degree protection for a child. The convertible car seats can be used rear facing up to 40 pounds and forward facing up to 70 pounds.

The refreshed line will launch this July at the same price points as the current BRITAX convertible car seats. For more information visit britaxusa.com/car-seats.

About BRITAX Child Safety Inc.
BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.BRITAXusa.com.

CHARLOTTE, N.C., May 4, 2012 —The BRITAX B-AGILE stroller (http://www.britaxusa.com/strollers/b-agile) will be available this month and the B-SAFE infant car seat (http://www.britaxusa.com/car-seats/b-safe) will be available in June with new colors offering more style options for trendy parents.  The new colors—Kiwi, Sandstone and Granite (B-SAFE only) — are fun, youthful shades for the spring season.

The compact B-AGILE, with one-hand, quick-fold technology weighs less than 17 pounds and can accommodate children from birth to 55 pounds.   It is equipped with the integrated BRITAX CLICK & GO system (http://www.britaxusa.com/learning-center/britax-stroller-features/ease-of-use/click-go), making it compatible with BRITAX Infant Car Seats.  

The stroller is also compatible with major infant car seat brands using an adapter frame (sold separately).  Its infinite recline positions, padded seat, and shoulder and belly pads help ensure the child’s comfort, while all-wheel suspension makes for a smooth ride.

A large under seat storage basket and zippered parent storage pocket provide additional space for baby gear. Now available in Kiwi — a light green shade — and Sandstone — a tan, earthy tone — the B-AGILE new fashions join the current Black and Red colors.

The B-SAFE Infant Car Seat is also available in Kiwi and Sandstone.  For further options, parents may purchase the B-SAFE in Granite—a silver, gray color—that matches all BRITAX strollers.  The infant car seat features BRITAX Side Impact Protection (http://www.britaxusa.com/learning-center/360-degree-protection/side-impact-protection) and can accommodate children up to 32 inches tall and weighing between 4 and 30 pounds. Integrated BRITAX CLICK & GO stroller adapters allow the B-SAFE to work seamlessly as a travel system with all BRITAX strollers.

It includes an ergonomic handle with three locking positions which allows for a more comfortable carrying position. Additionally, premium push-button LATCH (http://www.britaxusa.com/learning-center/car-seats-101/about-latch) connectors allow for quick, reliable installation and a built-in lock-off system makes the seat easy to use with a vehicle seatbelt.

The BRITAX B-AGILE (MSRP: $249.99) and BRITAX B-SAFE (MSRP: $179.99) travel system offers convenience and safety for parents on the go.  All new fashions, and original fashions, are now available at independent and mass retailers. For more information about BRITAX, visit www.BRITAXusa.com (http://www.britaxusa.com/), or find BRITAX on Twitter, Facebook or YouTube.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BRITAXusa.com.

Earn a free BOULEVARD 70 convertible car seat with purchase or receipt of five approved BRITAX or BOB items

CHARLOTTE, N.C., April 2, 2012 — New and expectant parents may earn an extra registry gift from BRITAX Child Safety, Inc. — a BRITAX BOULEVARD 70 Convertible Car Seat (MSRP: $319.99).

Starting April 2, parents can receive a free car seat when they buy one designated BRITAX or BOB item from each of five baby gear categories on the BRITAX New Parent Checklist.  Proof of purchase is required. Categories include: strollers, car seats, baby carriers, large accessories and small accessories.  The full checklist is available online and in the BRITAX Registry Rewards brochure at participating retailers.

“New parents have many decisions to make,” said Jackie Gyoerkoe, Vice President of Marketing.  “By using our New Parent Checklist, caregivers can easily register for, or purchase a variety of, our products that keep their children safe.  The reward is a premium convertible car seat that grows with their baby all the way to 70 pounds.”

To participate, consumers must mail in the 5 UPC barcodes, found on each new product purchase, and a completed redemption form.  The redemption form can be found in-store or online at http://www.britaxusa.com/registryrewards.

The BRITAX BOULEVARD® 70 achieves revolutionary head safety through the use of BRITAX SafeCell Technology™, integrated steel bars and energy-absorbing Versa-Tether®.  These safety features work together to minimize the forward movement of a child’s head during a crash. It also features BRITAX proprietary HUGS™ and True Side Impact Protection®. The BOULEVARD 70 offers a five-point, no-rethread harness, a quick-adjust head restraint and harness and multiple buckle and recline adjustments. The BOULEVARD 70 accommodates children between 5 and 40 pounds rear facing, and up to 70 pounds forward facing.

The BOULEVARD 70 is available in a variety of fashions with a suggested retail price of $319.99. To learn more about the program and set up a participant profile, parents should visit BRITAXRegistryRewards.com. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

For more information on where to register go to www.babynews.com and select a store nearest you to look for the Registry Rewards Tab.

If the prospect of buying and installing a car seat has you feeling more than a bit overwhelmed, you’re in good company. Choosing a car seat is much more about safety than aesthetics like colors and cup holders.

We have developed a quick reference guide about car seat safety with the help of Mari Hodges, a Certified Child Safety Specialist at Baby’s & Kid’s 1st Furniture, a Baby Product Experts certified store in Houston, Texas, to help get you started.

Topics include:

• Types and stages of child restraints
• Which car seat is best or safest
• When a child should move to the next stage
• Best practices
• Selecting a car seat
• Getting professional assistance
• Why this is so important
• Links to other references

If your local store doesn’t have a certified expert, check to see if your community has a Safe Kids Coalition. If not, go to the National Highway Traffic Safety Administration (NHTSA) website, click on “Child Passenger Safety,” then “Seat Inspection Stations” to find a technician or an inspection station near you.

Posted by jacque sternquist from Baby Product Experts  © 2012 www.BabyProductExperts.com  on Wed, Mar 21, 2012 @ 04:04 PM

CHARLOTTE, N.C., November 2, 2011 — BRITAX today announced new fashion choices for its best-selling convertible car seat line with Side Impact Protection and True Side Impact Protection®. Nine new prints are being added to the line, which also offers Superior 360 Degree Protection with Revolutionary Head Safety Technology to dramatically reduce the risk of head injury.

The following car seat models will replace many of the current fashions with new styles, listed here:

Roundabout 55:
Gumdrop
Silver Lake

Boulevard 70:
Silver Birch
Zebra
Aztec

Marathon 70:
Chili Pepper
Azalea

Boulevard 70 CS:
Biscotti
Cowmooflage

Advocate 70 CS:
Zebra
Serene

Now available in new, funky prints, BRITAX’s convertible car seats are equipped with the same revolutionary head safety technology that lowers the child’s center of gravity, strengthens the child seat and manages crash energy.

Together, these features reduce head excursion and offer the most advanced protection to children. These include:
•    Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
•    BRITAX SafeCell Technology™ with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
•    Energy-Absorbing Versa-Tether® with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child.

The updated fashions are available on the following: Roundabout 55 (SRP: $199.99), Marathon 70 (SRP: $289.99), Boulevard 70 (SRP: $319.99), Boulevard 70 CS (SRP: $339.99) and Advocate 70 CS (SRP: $379.99). They will be introduced at independent and mass retailers between November 2011 and January 2012.

For more information about BRITAX visit www.BritaxUSA.com, Twitter or Facebook.

About Britax Child Safety Inc.

BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.

Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible.  The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds).  The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.

The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability.  With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.

Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent.   The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips.  BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds).

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BritaxUSA.com.

CHARLOTTE, N.C., Oct. 13, 2011 /PRNewswire/ — Four popular booster seats from BRITAX Child Safety Inc. — the FRONTIER® 85 SICT Combination Harness-2-Booster™ seat, the FRONTIER® 85 Combination Harness-2-Booster™ seat, the PARKWAY® SGL and the PARKWAY® SG belt-positioning booster seats — were given “best” and “good” ratings by the Insurance Institute for Highway Safety (IIHS) in a 2011 study released in October, 2011. The independent study tested how well various booster seats provide proper vehicle seatbelt positioning on a child.

(Photo: http://photos.prnewswire.com/prnh/20111013/CG86517)

The FRONTIER 85 SICT, FRONTIER 85 and PARKWAY SGL were among 31 booster seats to receive a “best bet” rating, and the PARKWAY SG was among five to earn a “good bet” rating. Researchers evaluated 62 boosters.

“At BRITAX, we encourage parents to keep their children safe in car seats as long as possible,” said Jon Chamberlain, president of BRITAX. “We work to develop car seats that can accommodate older, larger children while still offering the most advanced safety features. These favorable IIHS ratings for our entire line of BRITAX combination and booster seats reflect our long-standing commitment to keeping children safe.”

The BRITAX FRONTIER 85 SICT and FRONTIER 85 Combination Harness-2-Booster seats allow children who weigh up to 120 pounds to ride in booster mode. The booster seats accommodate older children and have unique features to help parents ensure a correct fit. Color-coded vehicle belt guides, arm rests and an option to add the SecureGuard™ accessory, help position the booster seats properly and safely secure the child. Additional features including Side Impact Cushion Technology® on the FRONTIER 85 SICT and True Side Impact Protection® on both the FRONTIER 85 SICT and FRONTIER 85 divert crash forces away from the child.

The BRITAX PARKWAY SGL and PARKWAY SG belt-positioning booster seats feature SecureGuard™, color-coded vehicle belt guides to indicate the path and positioning of the vehicle lap and shoulder seat belt, and arm rests to provide a secure fit and proper belt positioning. Both booster seats have True Side Impact Protection® which deflects crash forces away from the child. The PARKWAY SGL is equipped with the ISOFLEX Flexible Lower LATCH Connection System which secures the booster seat to the vehicle, prevents it from becoming a projectile when not in use, and stabilizes it during a crash.

All children whose weight or height is above the forward-facing limit for their car seat should use a belt-positioning booster seat until the vehicle seat belt fits properly, which is typically between 8 and 12 years of age, according to the American Academy of Pediatrics. Many states have age, height and weight requirements for the use of child restraints which can be found at the Governors Highway Safety Association website.

The Insurance Institute for Highway Safety is an independent, non-profit, scientific, and educational organization dedicated to reducing the losses — deaths, injuries and property damage — from crashes on the nation’s highways.

SOURCE BRITAX

October 4, 2011 | 5:35 pm

Children in cars will be required to ride in a booster seat until they are 8 years old under a new law signed Tuesday by Gov. Jerry Brown.

Current law requires booster seats for children until they reach the age of 6 or weigh at least 60 pounds.

Sen. Noreen Evans (D-Santa Rosa) said that does not go far enough, and Brown agreed. Exceptions will be made for any child 7 years old or younger who is at least 4 feet 9.

Similar legislation was vetoed twice by Gov. Arnold Schwarzenegger. The new law will go into effect on Jan. 1.

–Anthony York in Sacramento

CHARLOTTE, N.C., March 21, 2011 Britax Child Safety, Inc., among the world’s largest manufacturers of car seats, today supported the American Academy of Pediatrics updated guidelines for children riding in car seats.

“We endorse today’s American Academy of Pediatrics’ guidelines that children riding in cars should remain in rear-facing car seats until at least age two — or until they reach the maximum height and weight allowed by those seats,” said Sarah Tilton, Britax child passenger safety advocate.

“Britax crash-tests and studies of crash force management prove that rear-facing car seats better support the spine, neck and head and more completely distribute the crash-forces over the child’s body and car seat. This is especially true in frontal impacts, the most common type of vehicle crash.

“We also urge children to remain with a forward-facing five-point harness until they exceed the height and weight limitations of the seat. At that point, they should transfer to a booster seat that’s secured by the car’s seat belt,” she said.

For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

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New advice from the American Academy of Pediatrics (AAP) will change the way many parents buckle up their children for a drive.

In a new policy published in the April 2011 issue of Pediatrics (published online March 21), the AAP advises parents to keep their toddlers in rear-facing car seats until age 2, or until they reach the maximum height and weight for their seat. It also advises that most children will need to ride in a belt-positioning booster seat until they have reached 4 feet 9 inches tall and are between 8 and 12 years of age.

The previous policy, from 2002, advised that it is safest for infants and toddlers to ride rear-facing up to the limits of the car seat, but it also cited age 12 months and 20 pounds as a minimum. As a result, many parents turned the seat to face the front of the car when their child celebrated his or her first birthday.

“Parents often look forward to transitioning from one stage to the next, but these transitions should generally be delayed until they’re necessary, when the child fully outgrows the limits for his or her current stage,” said Dennis Durbin, MD, FAAP, lead author of the policy statement and accompanying technical report.

“A rear-facing child safety seat does a better job of supporting the head, neck and spine of infants and toddlers in a crash, because it distributes the force of the collision over the entire body,” Dr. Durbin said. “For larger children, a forward-facing seat with a harness is safer than a booster, and a belt-positioning booster seat provides better protection than a seat belt alone until the seat belt fits correctly.”

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The following information was sent to us by Britax regarding the recent Chaperone infant car seat recall. Only the model number with the manufacturing dates listed are affected.

Recall No.: 10C-006
Britax Chaperone Infant Car Seat
Model Numbers & Manufacture Dates: E9L69N9, E9L69P2, E9L69P3, E9L69P5 Manufactured between April 2009 through May 2010.

Dear Britax Product Owner,

This notice is sent to you in accordance with the requirements of the National Highway Traffic Safety Administration and the Consumer Product Safety Commission. Britax Child Safety, Inc. has determined that all Britax Chaperone Infant Car Seats manufactured between April 2009 and May 2010 for Model numbers E9L69N9, E9L69P2, E9L69P3 and EL969P5 contain a defect which relates to safety. According to our consumer registration records, your Chaperone Infant Car Seat may be affected.

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