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The  B-Ready stroller from Britax is a versatile, modular stroller that can convert from a travel system to a single or in-line double stroller. With 14 different configurations the B-Ready stroller is adaptable to fit your needs. Featuring a reversible top seat with a weight capacity of 55 lbs, the B-Ready introduces an industry first: a non-rethread, adjustable, 5-point harness system. An extra large canopy, 3-position recline, adjustable leg rest, and full suspension will ensure the travelling comfort of little ones. As an in-line tandem stroller, the second seat is certainly not an afterthought. With 4 recline positions, the second seat is appropriate from birth to 35 lbs. Perhaps most impressive is the fact that the second seat does not need to be removed to fold the stroller. A single step locks and unlocks both rear wheels. Caregivers will further appreciate the adjustable handle height and over-sized storage basket that is accessible from all four sides. A drink holder, rain cover, and Cha

perone Click & Go infant car seat adapters are included.

Britax B-Ready Stroller

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CHARLOTTE, N.C., April 16, 2012 — BRITAX plays a role in the upcoming Lionsgate movie “What to Expect When You’re Expecting,” in theaters everywhere on May 18th, 2012, and the company is celebrating its Hollywood debut with a tour and sweepstakes.  Join the party as the BRITAX Expect Greatness Tour travels from city to city, in specially branded BRITAX and “What To Expect When You’re Expecting” mini-vans.  The tour offers great giveaways, great discounts, great parent education and of course, the great quality of BRITAX.  There is also an online promotion for those who can’t join the tour in person.

Expectant parents are urged to forget the ice cream and pickles and new parents are invited to run around with their toddlers at one of 40 tour events this May (http://www.britaxusa.com/expectgreatness/tour), surrounding the release of the film.  There, parents can touch, feel and buy great products and play fun games to win big prizes.  For example, spin the Wheel-of-BRITAX or weave through the stroller obstacle course for the chance to win a BRITAX stroller, BOB stroller, car seat, baby carrier, accessory or a ticket to the movie.    Winners take home product and bragging rights.  All attendees are victors, though, as there will be product-savings at each location.

Not located near an Expect Greatness Tour stop?  That’s okay; BRITAX is hosting an online sweepstakes, starting April 16th where participants could win one of 45 prize packages totaling more than $25,000.   Fans are asked to visit www.BritaxExpectGreatness.com or www.Facebook.com/Britax to enter.  Each week, winners will be chosen at random.  During the week of May 21st, two grand-prize winners will each win a prize package worth over $4,000 in BRITAX gear and cash! Don’t miss out on your chance to win.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BRITAXusa.com.

About What To Expect When You’re Expecting

Inspired by the perennial New York Times bestseller of the same name and the first book in a series that has sold over 32 million copies worldwide, WHAT TO EXPECT WHEN YOU’RE EXPECTING is a hilarious and heartfelt big screen comedy about five couples whose intertwined lives are turned upside down by the challenges of impending parenthood.

Over the moon about starting a family, TV fitness guru Jules and dance show star Evan find that their high-octane celebrity lives don’t stand a chance against the surprise demands of pregnancy. Baby-crazy author and advocate Wendy gets a taste of her own militant mommy advice when pregnancy hormones ravage her body; while Wendy’s husband, Gary, struggles not to be outdone by his competitive alpha-Dad, who’s expecting twins with his much younger trophy wife, Skyler.  Photographer Holly is prepared to travel the globe to adopt a child, but her husband Alex isn’t so sure, and tries to quiet his panic by attending a “dudes” support group, where new fathers get to tell it like it really is.  And rival food truck chefs Rosie and Marco’s surprise hook-up results in an unexpected quandary: what to do when your first child comes before your first date?

A kaleidoscopic comedy as universal as it is unpredictable, WHAT TO EXPECT WHEN YOU’RE EXPECTING finds humor and uplift in all the unexpected trials and triumphs of welcoming a child into the world.   The film stars Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chace Crawford, Brooklyn Decker, Ben Falcone, Anna Kendrick, Matthew Morrison, Dennis Quaid, Chris Rock, Rodrigo Santoro, Joe Manganiello, Rob Huebel, Tom Lennon and Amir Talai. The film is directed by Kirk Jones, written by Shauna Cross and Heather Hach and inspired by the book “What To Expect When You’re Expecting” by Heidi Murkoff.   Lionsgate presents in association with Alcon Entertainment, a Phoenix Pictures production / a Lionsgate production of a Kirk Jones film.

Earn a free BOULEVARD 70 convertible car seat with purchase or receipt of five approved BRITAX or BOB items

CHARLOTTE, N.C., April 2, 2012 — New and expectant parents may earn an extra registry gift from BRITAX Child Safety, Inc. — a BRITAX BOULEVARD 70 Convertible Car Seat (MSRP: $319.99).

Starting April 2, parents can receive a free car seat when they buy one designated BRITAX or BOB item from each of five baby gear categories on the BRITAX New Parent Checklist.  Proof of purchase is required. Categories include: strollers, car seats, baby carriers, large accessories and small accessories.  The full checklist is available online and in the BRITAX Registry Rewards brochure at participating retailers.

“New parents have many decisions to make,” said Jackie Gyoerkoe, Vice President of Marketing.  “By using our New Parent Checklist, caregivers can easily register for, or purchase a variety of, our products that keep their children safe.  The reward is a premium convertible car seat that grows with their baby all the way to 70 pounds.”

To participate, consumers must mail in the 5 UPC barcodes, found on each new product purchase, and a completed redemption form.  The redemption form can be found in-store or online at http://www.britaxusa.com/registryrewards.

The BRITAX BOULEVARD® 70 achieves revolutionary head safety through the use of BRITAX SafeCell Technology™, integrated steel bars and energy-absorbing Versa-Tether®.  These safety features work together to minimize the forward movement of a child’s head during a crash. It also features BRITAX proprietary HUGS™ and True Side Impact Protection®. The BOULEVARD 70 offers a five-point, no-rethread harness, a quick-adjust head restraint and harness and multiple buckle and recline adjustments. The BOULEVARD 70 accommodates children between 5 and 40 pounds rear facing, and up to 70 pounds forward facing.

The BOULEVARD 70 is available in a variety of fashions with a suggested retail price of $319.99. To learn more about the program and set up a participant profile, parents should visit BRITAXRegistryRewards.com. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

For more information on where to register go to www.babynews.com and select a store nearest you to look for the Registry Rewards Tab.

Jessica Yadegaran, Contra Costa Times

Not a single blue decoration was in sight. No one exchanged baby advice, or played games that involved sniffing melted chocolate in diapers.

Instead, the baby shower for Esteban Guzman of San Leandro involved a lot of beer, barbecued meat and a highly anticipated game between the Oakland Raiders and the San Francisco 49ers.

“It was just a bunch of guys who have no idea about babies but wanted to help their buddy out,” says Guzman, 34, recalling the “kegs for diapers” party he had last October, when his girlfriend, Noemi, was pregnant with their now 8-month-old son, Dante. “And if they did have advice, I probably wouldn’t have taken it since they’re a bunch of knuckleheads.”

Modern fathers are more

Tips for a successful diaper party

  • Keep the grub simple. Grill some burgers or offer finger foods, such as chips and salsa, chicken wings, pizza and pretzels.
  • What to play. Football will be on the tube or you’ll be playing poker. Those are the only games you need.
  • Skip the favors. Unless your buddies love cigars or some such gift, there is no need to indulge.
  • Don’t forget the diapers. Make sure to bring a variety of sizes. Babies have a tendency to grow.

— Athena Serapio, San Bruno event planner

involved than ever in prenatal care and their babies’ first years, but they like to celebrate the milestone their way.

Good grub. Alcohol. Bad jokes. Most daddy showers, or diaper parties as they are called because guests bring diapers in lieu of gifts, lack the frills of traditional baby showers. But experts say the purpose is the same: to support the parent-to-be as he transitions into this new life passage.

Luckily for Guzman, it’s football season, so he sent out an email to his buddies. Come over Sunday afternoon, it said. I’m buying a keg and firing up the grill.

Ed, Esteban’s older brother, a father of two, arrived with six boxes of diapers. He knew from coed baby showers he’d attended with his wife that this affair would not involve dreaded games or favors. There would be no wrapping paper to throw away. No gift registry to follow.

“Guys don’t do those kinds of things,” says Ed, 40. “It was more of a handshake and congratulations and, ‘OK, where’s the food?’ ”

Also missing were the war stories, Ed says. “No one talked about how difficult it is to breast-feed or how you don’t get any sleep when you have a baby. It was more of a celebration.”

Another guest, Joe Fernandez, a bachelor who made his first trip to Babies R Us for the occasion, says the diaper party was a way to help Esteban close one chapter in his life and begin another.

“Time becomes much more precious when somebody becomes a father and you don’t see them as often, so you want to send them off properly,” says Fernandez, 35, of Walnut Creek.

Men are much more involved in the baby world than they were even a generation ago, so cultivating networks with like-minded guys is just as crucial as it is for Mom, says Judy Levit, an Oakland marriage and family therapist.

“They don’t talk about their feelings, but they know why they’re there,” Levit says of diaper parties. “If they’re going to be up all night with the baby and changing diapers, they need guys they can talk to. If they’re going to be supporting their wives, they need support.”

As much as the diaper party is dad’s last hurrah with the boys, it’s important to keep it casual, says Athena Serapio, a San Bruno event planner.

“I think men in the Bay Area wouldn’t want too much fuss and fluff,” says Serapio. “No favors, no decor and possibly no baby games at all.”

You can play around with themes such as poker or football, but remember, no gifts. Just diapers.

Guzman’s friends were so generous, he and Noemi didn’t have to purchase a single diaper until just last month.

“It was very touching for me to see them come together like that,” he says. “They even brought different sizes. That was what I was most shocked by.”

August 3, 2011 by jlgmuniz

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“Having been a member of Baby News for 23 years, I would recommend it to anyone who wants to succeed in the baby business for the long haul. The group is willing to open up their operations to others and share what makes them successful, or even share their failures. There are a variety of store sizes, so we get differing perspectives from all types of demographics. Merchandise is also available from a shared warehouse, but not restricted to purchasing from the warehouse like some franchise operations.”

- Richard Woo, Citikids Baby News Store, San Francisco, CA

Stanford Distributing Corporation, the main business arm of Baby News, an association of independently owned children’s retailers, celebrates 50 years of business this year. “There are many difficult issues confronting retailing today,” says president Roger O’Callaghan. “However, if you have good people who recognize the value of ‘we’, you can adjust to the bad times. The Baby News family has always been willing to take some chances and change with the times, but the communality of the business and the willingness to work together remains constant.” Roger tells us more about this unique association and its benefits for retailers.

What’s the greatest way an association like Baby News helps a retailer in this economy?

We believe that specialty stores now need to work together to find exclusive products, get better pricing and develop an expertise on juvenile products that will separate them from the mass merchants. Although Baby News stores pay fees to be part of the association, they all benefit from the partnership they have formed together. All independent stores should consider joining one of the major retail groups in our industry.

What one membership advantage do you find is universal among all Baby News stores?

The secret of the growth of the business has been the interaction of the Baby News store owners. Stanford Distributing was created by the stores to service the association of stores. BNO Inc. was created by the stores to answer the need for an online registry and fulfillment. The registry has over 30,000 items with pictures and descriptions due to the stores’ involvement in helping to create the registry program from scratch.

Baby News considers itself a family of stores, which shares many things, from ideas, store volumes and merchandise. The Baby News catalog is a creation of the individual stores in bringing the best products to customers. Yes, nearly all of the growth of Baby News has been from personal contact with existing Baby News store owners.

How do potential retailers find out about Baby News?

Retailers can find out more about our association by visiting BabyNews.com, our informational website. Meetings are held at trade shows and independently. Stores communicate collectively through online services and the corporation sends out newsletters about business promotions and changes.

Congratulations, Roger and everyone in the Baby News family!

Being a mom is no easy task and trying to find resources and providers in regards to your children can also be challenging; but 9 Months Later Baby News Store in Twin Falls, Idaho held an event that hopes to help ease the worries that mothers may have. This mixer was a chance for Mothers to get together with OBGYN’s, Pediatricians, Lactation Consultants, Doulas, Midwifes, Mom’s Clubs, and qualified babysitters to help make life’s biggest decisions. For more information watch the video. http://www.kmvt.com/home/video/87403237.html?video=YHI&t=a

They Don’t Come with Instructions”Our in-store event this month is “Infant Care Class,” Thursday, July 9, 2009, 6:30-8:30 P.M., presented by the Labor of Love35 Doulas. Learn how to bathe, diaper and swaddle your new little one. Local doulas will also coach you in knowing when your baby is getting enough to eat and soothing techniques.

As always, there is no charge for this fun and informative evening!

Summer Clearance Sale – It’s On!
All the latest baby products are arriving daily and we need to make room! Through July 28th, you’ll find sale items priced to Read the rest of this entry »

Where: Along Comes a Baby – Bellingham, WA map to store
When: Friday September 26th 10am to 8pm, Saturday September 27th 10am to 5pm, Sunday September 28th 10am to 5pm

The weekend of September 27th marks the first year since we opened! We will be celebrating with our biggest sale ever! Everything will be on sale including Uppa Baby, Phil&Teds, and Bob Strollers! Furniture and Bedding will be on sale for 50% off! We will award prizes for customers who enter our give away. This year will will give away a Moby Wrap, Ergo Carrier, and a free 3D Ultrasound from First Impressions, our in store 3D Ultrasound technicians. On Friday the 26th and Sunday the 28th a certified car seat technician from American Insurance will be in our store to inspect your car seats for free! So come join our celebration and save some money. Our Sale will be for Friday the 26thfrom 10am – 8pm, Saturday the 27th from 10am – 6pm and Sunday the 28th from 10am – 5pm. See you here!

Where: Aldrich Baby News – Tucson, AZ -  Map to Store
When: Saturday, September 27th from 10am to 6pm

Have your car seat checked, register to win many great prizes and take advantage of great sale prices throughout the store.  Participants include Dr Michael Stevens: OB/GYN, Kool Smiles Denistry, My Gym, Lance Fairchild Photography, DansWest, a lactation consultant, Drowning Prevention, Southwest Housing Council, Poison Control, Child and Family Resourses, Manufacturer’s Representatives and more.

Please come out and join us for a fun and informative time.

See you there,
Jim Metras
Aldrich Baby News

Title: ABC Kids Expo, September 7-11
Location: Las Vegas, NV
Description: The ABC Kids Expo is the primary trade show for the juvenile products industry. It was founded as a partnership between independent specialty store retailers and the manufacturers who support them, as a method in which to promote the long-term sustained growth of the industry as well as to provide valuable opportunities for networking and education. Read the rest of this entry »