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Prince Lionheart has been manufacturing baby products in California since 1973. Michael and Kelly McConnell, brother/sister team at the helm of Prince Lionheart, proudly say, “Our product line was born out of our grandparents’ garage. We outgrew the garage years ago, but we still make every effort possible to produce products here at home, in our California manufacturing facility.”

While some of Prince Lionheart’s products are made overseas, Prince Lionheart stays true to its home turf and humble beginnings, even as competition in the juvenile industry continues to grow. “We continually strive to design products that can be manufactured in-house.Our goal is to produce more and more products in our Santa Maria, CA manufacturing facility. In order to reach these goals, we are constantly looking for clever ways to compete with the prices from overseas factories. It is also important that we make responsible choices when designing and selecting materials: using recycled material wherever possible, and building products that will span multiple years of use in a family’s home.”

With that said, Prince Lionheart’s latest innovation, the Modular Diaper Depot, is made of 100% recycled material and is built to last. A purchase made for the nursery today, can be used in other areas of the home tomorrow.

The Modular Diaper Depot (MDD) is a product for the nursery that makes organizing easy. Keep it on a flat surface, in a cabinet or hang it on your changing table. The MDD offers six different configurations so that you can customize it exactly for your changing needs. Use one station to fit a large assortment of diapers and baby toiletries, or take apart for multiple rooms in your home. Light, durable, easy to clean and carry — have everything you need at your fingertips!

BRITAX gives baby carriers, infant car seats and G3 car seat to audience —
CHARLOTTE, N.C., May 11, 2012 — The annual The Ellen DeGeneres Show Mother’s day extravaganza featured the best of the best in baby gear, including BRITAX car seats and baby carriers. The show’s host, Ellen DeGeneres, showcased the BRITAX Baby Carrier and B-SAFE® Infant Car Seat, and offered a first glance at one of BRITAX’s newest convertible car seats, the BOULEVARD® 70-G3. Audience members, all of whom were first-time expectant moms, took home the baby carriers as well as vouchers for the B-SAFE Infant Car Seat and the BRITAX BOULEVARD 70-G3.

Available online and in stores this July, the new BRITAX BOULEVARD 70-G3 includes enhanced signature BRITAX safety and convenience features. BRITAX G3 convertible car seats will be on every new mom’s must-have list.

New features include BRITAX HUGS™ with SafeCell Technology®. BRITAX HUGS Chest Pads attach to the car seat shell to ensure proper positioning and the SafeCells compress to manage energy and create resistance to the forward movement of a child in the event of a crash. A specially designed 2-point top tether and staged release webbing anchors the top of the car seat to the vehicle and slows forward movement, reducing crash forces. In addition, a new EZ-Buckle system keeps the buckle in a forward position to make boarding and removing a child faster and easier.

The G3 convertible car seats still include revolutionary head safety features, like SafeCell technology, and enhanced side impact protection that provide 360 degree protection for a child. The convertible car seats can be used rear facing up to 40 pounds and forward facing up to 70 pounds.

The refreshed line will launch this July at the same price points as the current BRITAX convertible car seats. For more information visit britaxusa.com/car-seats.

About BRITAX Child Safety Inc.
BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.BRITAXusa.com.

CHARLOTTE, N.C., May 4, 2012 —The BRITAX B-AGILE stroller (http://www.britaxusa.com/strollers/b-agile) will be available this month and the B-SAFE infant car seat (http://www.britaxusa.com/car-seats/b-safe) will be available in June with new colors offering more style options for trendy parents.  The new colors—Kiwi, Sandstone and Granite (B-SAFE only) — are fun, youthful shades for the spring season.

The compact B-AGILE, with one-hand, quick-fold technology weighs less than 17 pounds and can accommodate children from birth to 55 pounds.   It is equipped with the integrated BRITAX CLICK & GO system (http://www.britaxusa.com/learning-center/britax-stroller-features/ease-of-use/click-go), making it compatible with BRITAX Infant Car Seats.  

The stroller is also compatible with major infant car seat brands using an adapter frame (sold separately).  Its infinite recline positions, padded seat, and shoulder and belly pads help ensure the child’s comfort, while all-wheel suspension makes for a smooth ride.

A large under seat storage basket and zippered parent storage pocket provide additional space for baby gear. Now available in Kiwi — a light green shade — and Sandstone — a tan, earthy tone — the B-AGILE new fashions join the current Black and Red colors.

The B-SAFE Infant Car Seat is also available in Kiwi and Sandstone.  For further options, parents may purchase the B-SAFE in Granite—a silver, gray color—that matches all BRITAX strollers.  The infant car seat features BRITAX Side Impact Protection (http://www.britaxusa.com/learning-center/360-degree-protection/side-impact-protection) and can accommodate children up to 32 inches tall and weighing between 4 and 30 pounds. Integrated BRITAX CLICK & GO stroller adapters allow the B-SAFE to work seamlessly as a travel system with all BRITAX strollers.

It includes an ergonomic handle with three locking positions which allows for a more comfortable carrying position. Additionally, premium push-button LATCH (http://www.britaxusa.com/learning-center/car-seats-101/about-latch) connectors allow for quick, reliable installation and a built-in lock-off system makes the seat easy to use with a vehicle seatbelt.

The BRITAX B-AGILE (MSRP: $249.99) and BRITAX B-SAFE (MSRP: $179.99) travel system offers convenience and safety for parents on the go.  All new fashions, and original fashions, are now available at independent and mass retailers. For more information about BRITAX, visit www.BRITAXusa.com (http://www.britaxusa.com/), or find BRITAX on Twitter, Facebook or YouTube.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BRITAXusa.com.

CHARLOTTE, N.C., April 24, 2012 —Adding to its versatile stroller line, BRITAX announced today the B-AGILE DOUBLE STROLLER http://www.britaxusa.com/strollers/b-agile-double, the company’s first stroller to offer side-by-side seats.  The light-weight double stroller offers the same quick-fold design and great maneuverability that made the single B-AGILE http://www.britaxusa.com/strollers/b-agile a top seller, but with capacity for two children.

Built to grow with families, both B-AGILE DOUBLE STROLLER seats have an infinite recline and can accommodate children from birth up to 50 pounds.  Padded, supportive seats feature a 5-point harness system with a no-rethread adjustable harness and head pad. The stroller includes the CLICK & GO adapter system to accommodate one BRITAX infant car seat.  This convenient feature makes it a complete travel system for families on the move.

For added convenience, the B-AGILE DOUBLE STROLLER has a height-adjustable handle; linked parking brake, which locks both wheels; and an automatic chassis lock when folded.  Caregivers will appreciate the roomy under-seat storage basket that can be accessed from the back or through the zipper on the front leg rest.  The seat-back pockets offer additional storage space.  Children ride in shaded comfort under extra-large canopies with mesh ventilation windows that allow parents to check on seated children.  All-wheel suspension ensures a smooth ride.

BRITAX’s B-AGILE DOUBLE STROLLER (MSRP: $449.99) is available in two fashions, black and red, and will be available in independent and mass retailers starting in late May. BRITAX accessories for the B-AGILE DOUBLE include the CHILD TRAY http://www.britaxusa.com/accessories/b-agile-double-child-tray (MSRP: $24.99) and RAIN COVER http://www.britaxusa.com/accessories/b-agile-double-rain-cover ($59.99) (sold separately).  Additional accessories, compatible with the B-AGILE DOUBLE STROLLER, are the Stroller Organizer http://www.britaxusa.com/accessories/stroller-organizer ($29.99) and Adult Cup Holder http://www.britaxusa.com/accessories/universal-adult-cup-holder ($14.99) (sold separately). For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About Britax Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.britaxusa.com.

CHARLOTTE, N.C., April 16, 2012 — BRITAX plays a role in the upcoming Lionsgate movie “What to Expect When You’re Expecting,” in theaters everywhere on May 18th, 2012, and the company is celebrating its Hollywood debut with a tour and sweepstakes.  Join the party as the BRITAX Expect Greatness Tour travels from city to city, in specially branded BRITAX and “What To Expect When You’re Expecting” mini-vans.  The tour offers great giveaways, great discounts, great parent education and of course, the great quality of BRITAX.  There is also an online promotion for those who can’t join the tour in person.

Expectant parents are urged to forget the ice cream and pickles and new parents are invited to run around with their toddlers at one of 40 tour events this May (http://www.britaxusa.com/expectgreatness/tour), surrounding the release of the film.  There, parents can touch, feel and buy great products and play fun games to win big prizes.  For example, spin the Wheel-of-BRITAX or weave through the stroller obstacle course for the chance to win a BRITAX stroller, BOB stroller, car seat, baby carrier, accessory or a ticket to the movie.    Winners take home product and bragging rights.  All attendees are victors, though, as there will be product-savings at each location.

Not located near an Expect Greatness Tour stop?  That’s okay; BRITAX is hosting an online sweepstakes, starting April 16th where participants could win one of 45 prize packages totaling more than $25,000.   Fans are asked to visit www.BritaxExpectGreatness.com or www.Facebook.com/Britax to enter.  Each week, winners will be chosen at random.  During the week of May 21st, two grand-prize winners will each win a prize package worth over $4,000 in BRITAX gear and cash! Don’t miss out on your chance to win.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BRITAXusa.com.

About What To Expect When You’re Expecting

Inspired by the perennial New York Times bestseller of the same name and the first book in a series that has sold over 32 million copies worldwide, WHAT TO EXPECT WHEN YOU’RE EXPECTING is a hilarious and heartfelt big screen comedy about five couples whose intertwined lives are turned upside down by the challenges of impending parenthood.

Over the moon about starting a family, TV fitness guru Jules and dance show star Evan find that their high-octane celebrity lives don’t stand a chance against the surprise demands of pregnancy. Baby-crazy author and advocate Wendy gets a taste of her own militant mommy advice when pregnancy hormones ravage her body; while Wendy’s husband, Gary, struggles not to be outdone by his competitive alpha-Dad, who’s expecting twins with his much younger trophy wife, Skyler.  Photographer Holly is prepared to travel the globe to adopt a child, but her husband Alex isn’t so sure, and tries to quiet his panic by attending a “dudes” support group, where new fathers get to tell it like it really is.  And rival food truck chefs Rosie and Marco’s surprise hook-up results in an unexpected quandary: what to do when your first child comes before your first date?

A kaleidoscopic comedy as universal as it is unpredictable, WHAT TO EXPECT WHEN YOU’RE EXPECTING finds humor and uplift in all the unexpected trials and triumphs of welcoming a child into the world.   The film stars Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chace Crawford, Brooklyn Decker, Ben Falcone, Anna Kendrick, Matthew Morrison, Dennis Quaid, Chris Rock, Rodrigo Santoro, Joe Manganiello, Rob Huebel, Tom Lennon and Amir Talai. The film is directed by Kirk Jones, written by Shauna Cross and Heather Hach and inspired by the book “What To Expect When You’re Expecting” by Heidi Murkoff.   Lionsgate presents in association with Alcon Entertainment, a Phoenix Pictures production / a Lionsgate production of a Kirk Jones film.

Earn a free BOULEVARD 70 convertible car seat with purchase or receipt of five approved BRITAX or BOB items

CHARLOTTE, N.C., April 2, 2012 — New and expectant parents may earn an extra registry gift from BRITAX Child Safety, Inc. — a BRITAX BOULEVARD 70 Convertible Car Seat (MSRP: $319.99).

Starting April 2, parents can receive a free car seat when they buy one designated BRITAX or BOB item from each of five baby gear categories on the BRITAX New Parent Checklist.  Proof of purchase is required. Categories include: strollers, car seats, baby carriers, large accessories and small accessories.  The full checklist is available online and in the BRITAX Registry Rewards brochure at participating retailers.

“New parents have many decisions to make,” said Jackie Gyoerkoe, Vice President of Marketing.  “By using our New Parent Checklist, caregivers can easily register for, or purchase a variety of, our products that keep their children safe.  The reward is a premium convertible car seat that grows with their baby all the way to 70 pounds.”

To participate, consumers must mail in the 5 UPC barcodes, found on each new product purchase, and a completed redemption form.  The redemption form can be found in-store or online at http://www.britaxusa.com/registryrewards.

The BRITAX BOULEVARD® 70 achieves revolutionary head safety through the use of BRITAX SafeCell Technology™, integrated steel bars and energy-absorbing Versa-Tether®.  These safety features work together to minimize the forward movement of a child’s head during a crash. It also features BRITAX proprietary HUGS™ and True Side Impact Protection®. The BOULEVARD 70 offers a five-point, no-rethread harness, a quick-adjust head restraint and harness and multiple buckle and recline adjustments. The BOULEVARD 70 accommodates children between 5 and 40 pounds rear facing, and up to 70 pounds forward facing.

The BOULEVARD 70 is available in a variety of fashions with a suggested retail price of $319.99. To learn more about the program and set up a participant profile, parents should visit BRITAXRegistryRewards.com. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

For more information on where to register go to www.babynews.com and select a store nearest you to look for the Registry Rewards Tab.

If the prospect of buying and installing a car seat has you feeling more than a bit overwhelmed, you’re in good company. Choosing a car seat is much more about safety than aesthetics like colors and cup holders.

We have developed a quick reference guide about car seat safety with the help of Mari Hodges, a Certified Child Safety Specialist at Baby’s & Kid’s 1st Furniture, a Baby Product Experts certified store in Houston, Texas, to help get you started.

Infant in car seat

Topics include:

  • Types and stages of child restraints
  • Which car seat is best or safest
  • When a child should move to the next stage
  • Best practices
  • Selecting a car seat
  • Getting professional assistance
  • Why this is so important
  • Links to other references
For a purchase this important, seek out the in-person assistance of a certified expert. The best place to find one is at your local independent retailer.
If you don’t know of a store near you, use the searchable Find-a-Store database at BabyProductExperts.com to locate one.

If your local store doesn’t have a certified expert, check to see if your community has a Safe Kids Coalition. If not, go to the National Highway Traffic Safety Administration (NHTSA) website, click on “Child Passenger Safety,” then “Seat Inspection Stations” to find a technician or an inspection station near you.

Posted by jacque sternquist from Baby Product Experts  © 2012 www.BabyProductExperts.com  on Wed, Mar 21, 2012 @ 04:04 PM

CHARLOTTE, N.C., March 19, 2012 — BRITAX introduced today its all-new, B-READY, http://www.britaxusa.com/strollers/2012-b-ready, stroller, a versatile and stylish modular stroller equipped with convenient, comfortable features to meet the needs of growing families.

The 2012 B-READY’s new design offers many updated features, including four recline positions on the top seat, with a new, more upright seated position and a deeper storage basket.  It also includes new, all-terrain, bump-absorbing, foam-filled rubber tires that ride like traditional pneumatic tires, yet never “go flat.” The B-READY accommodates baby from birth up to 55 pounds.

Like the popular original B-READY, the 2012 version accommodates growing families.  It easily converts into 14 configurations that can carry one or two children using any combination of the top seat, 2nd seat, bassinet and infant car seats (sold separately).  Thanks to the integrated CLICK & GO system, parents can alternate the top seat, bassinet and infant car seats without an additional purchase. BRITAX’s unique infant car seats are built to attach to BRITAX strollers right out of the box, allowing easy transfer of the infant car seat from stroller to the car.

“We listened to our customers and developed a stroller with new, improved features to help make parents’ lives a little easier,” said Jon McGuire, Director of Marketing at BRITAX.  “The newly designed B-READY offers non-inflatable tires, a more upright position, an even smoother ride; and provides more storage, among other things.  Parents can trust that, along with convenience, this stroller provides a safe and pleasant ride for their children.”

Parents also will enjoy the ease and convenience of the B-READY’s adjustable top handle with its molded grip and cup holder. An automatic chassis lock secures the frame in a folded position, with or without the second seat attached.  One-step, linked rear brakes with color-coded indicators confirm the stroller is locked in place, or ready to roll.

Available in five fashions, Navy, Black, Red, Silver and Twilight, the 2012 BRITAX B-READY (MSRP: $499.99) will be sold in independent and mass retailers in April.  Additional accessories are the 2nd Seat http://www.britaxusa.com/accessories/b-ready-second-seat (MSRP: $149.99), Bassinet http://www.britaxusa.com/accessories/stroller-bassinet (MSRP: $149.99), Stroller Organizer http://www.britaxusa.com/accessories/stroller-organizer ($29.99), Stroller Board http://www.britaxusa.com/accessories/stroller-board ($89.99), Infant Car Seat Adapter http://www.britaxusa.com/accessories/infant-car-seat-adapter-frame ($49.99), Full Rain Cover http://www.britaxusa.com/accessories/b-ready-full-rain-cover ($49.99), Lower Infant Car Seat Adapter http://www.britaxusa.com/accessories/b-ready-lower-infant-car-seat-adapter ($79.99) and UV Net http://www.britaxusa.com/accessories/uv-mosquito-net ($39.99) (sold separately). For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About Britax Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.britaxusa.com.

CHARLOTTE, N.C., March 20, 2012 – BRITAX adds a fun and practical new product to its growing stroller accessory line: the STROLLER BOARD http://www.britaxusa.com/accessories/stroller-board. Designed to fit most strollers, this accessory offers a ride-along option for older children and demonstrates BRITAX’s longstanding commitment to manufacture innovative and functional products.

Attachable to the back of most strollers with horizontal or vertical frames, the BRITAX STROLLER BOARD accommodates children up to 50 pounds for a safe, standing ride. The black STROLLER BOARD, 17 inches by 9 inches, is set on three wheels, each with independent suspension. It has adjustments for stroller width, mounting bracket height and positioning the board closer or further from the stroller depending on the child’s height. A storage strap holds the stroller board out of the way when not in use, while a quick-release design offers easy installation and removal.

The BRITAX STROLLER BOARD (MSRP: $89.99) will be available in independent and mass retailers in April. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About Britax Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.britaxusa.com.

CHARLOTTE, N.C., November 2, 2011 — BRITAX today announced new fashion choices for its best-selling convertible car seat line with Side Impact Protection and True Side Impact Protection®. Nine new prints are being added to the line, which also offers Superior 360 Degree Protection with Revolutionary Head Safety Technology to dramatically reduce the risk of head injury.

The following car seat models will replace many of the current fashions with new styles, listed here:

Roundabout 55:
Gumdrop
Silver Lake

Boulevard 70:
Silver Birch
Zebra
Aztec

Marathon 70:
Chili Pepper
Azalea

Boulevard 70 CS:
Biscotti
Cowmooflage

Advocate 70 CS:
Zebra
Serene

Now available in new, funky prints, BRITAX’s convertible car seats are equipped with the same revolutionary head safety technology that lowers the child’s center of gravity, strengthens the child seat and manages crash energy.

Together, these features reduce head excursion and offer the most advanced protection to children. These include:
•    Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
•    BRITAX SafeCell Technology™ with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
•    Energy-Absorbing Versa-Tether® with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child.

The updated fashions are available on the following: Roundabout 55 (SRP: $199.99), Marathon 70 (SRP: $289.99), Boulevard 70 (SRP: $319.99), Boulevard 70 CS (SRP: $339.99) and Advocate 70 CS (SRP: $379.99). They will be introduced at independent and mass retailers between November 2011 and January 2012.

For more information about BRITAX visit www.BritaxUSA.com, Twitter or Facebook.

About Britax Child Safety Inc.

BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.

Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible.  The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds).  The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.

The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability.  With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.

Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent.   The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips.  BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds).

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BritaxUSA.com.